Islamic art and culture, modest fashion, and family-friendly tourism fall within the purview of Islamic lifestyle – the third economic pillar of the DIEDC Strategy.
The State of the Global Islamic Economy Report 2018/19 estimates that Muslims spent US$656 billion on halal media and recreation, modest fashion, and family-friendly tourism in 2017, and projects that this value will surge to US$923 billion by 2023.
The Islamic lifestyle sector has vast potential for growth as well as some areas for development, and necessitates single-point leadership. Dubai has assumed a prominent global role in preserving genuine Islamic art and a multi-layered Islamic heritage, as well as in promoting Islamic cultural events and encouraging innovation in the field.
Furthermore, the global tourism industry has begun to recognise the opportunities in the family tourism market, particularly in Islamic tourism. Dubai is among the most popular international tourist destinations for families today due to its state-of-the-art facilities and services and wide variety of attractions.
Under the DIEDC Strategy, the Centre helps diversify Dubai’s tourism sector in conjunction with relevant stakeholders and establish the emirate as the preferred global family tourism destination increase the global awareness on the family tourism.